Axos Bank

Senior Marketing Specialist

Job Locations USA-CA-HQ, San Diego
Job ID
Position Type
Employee - Full Time
Axos Bank

Job Summary and Opportunity

Axos Bank is looking for a Marketing Specialist to plan, coordinate, and report on a variety of marketing campaigns, primarily in support of Consumer and Small Business Banking. The ideal candidate is a creative problem solver who’s excited to work with top-of-the-line marketing automation tools, data sets, and dashboards. Take your next career step and join rapidly growing Consumer Marketing team at an award-winning online bank.


  • Develop marketing plans that support strategic goals and initiatives, primarily in generating new customers and accounts
  • With internal partners and external vendors, coordinate the content, messaging, design, and compliance of marketing efforts in multiple channels: paid media, email, SMS, push, print, direct mail, broadcast, web, and others
  • Leverage marketing technology to automate and optimize marketing efforts
  • Manage and track campaign deadlines, campaign performance, budget, and ROI
  • Utilize audience segmentation strategies to refine targeting and messaging
  • Assist in web and SEO strategies to maximize organic traffic on web properties
  • Work with business units and other partners to establish KPIs and report on actual versus goal
  • Work with marketing analysts to develop and refine KPI reporting and dashboards
  • Prepare presentations that highlight campaign, channel, and business unit successes and challenges
  • Conduct special projects and assist in enterprise/departmental initiatives as needed


  • Bachelor's degree
  • 2+ years’ in a client-side or agency marketing role
  • Proven track record of developing, running, and tracking multi-channel marketing campaigns
  • Experience performing analysis (A/B testing) and utilizing data analytics to drive strategies
  • Demonstrated self-starter with ability to independently manage multiple stakeholders and multiple marketing projects through to completion
  • Organized, analytical, and detail-oriented with the ability to prioritize work demands that can have frequently changing priorities and deadlines
  • Experience with CRM and Marketing Automation tools preferred (Salesforce, Marketing Cloud, and Interaction Studio)
  • Knowledge of digital tools (Google Analytics, UTM tracking, Tableau/dashboards)
  • Efficient in Microsoft Office (Excel, Word, Outlook, Power Point)
  • Experience with online and offline marketing channels: paid media, web, email, print, direct mail, broadcast, social, and SEO
  • Strong written and oral communications abilities, including comfort in presenting


  • Experience working with or within the Small Business industry 


Born digital, Axos Bank has reinvented the banking model and grown to over $15 billion in assets since our founding in 2000. With a broad and ever-growing range of financial products, Axos Bank is rated among the top 5 digital banks in the country! Axos Financial is our holding company and publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).   


We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, technologically sophisticated, and motivated to achieve.   


Learn more about working here! 



Pre-Employment Drug Test:


All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana.  Axos Bank is a federally regulated banking institution.  At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.


Equal Employment Opportunity:


Axos Bank is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.


Job Functions and Work Environment:


While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.


The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.


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