Axos Bank

FVP Digital Marketing

Job Locations USA-CA-HQ, San Diego
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Job ID
2022-5973
Department
Marketing/Digital
Position Type
Employee - Full Time
Company
Axos Bank

Job Summary and Opportunity

The FVP, Digital Marketing drives strategic development and execution of our digital marketing assets. Must work collaboratively with marketing leaders and business leaders across the organization, as well as manage third-party vendor and affiliate partner relationships. Ensure all our on-line marketing efforts are completed under critical time constraints, that they maintain a consistent brand image, are accurate, and cost-effective. This role will own the marketing digital channels and is responsible for identifying new creative solutions to increase online brand and product visibility, generate funnel traffic throughout and meet ROI expectations

Responsibilities

  • Specializes in online marketing and broadcast advertising for Axos’ consumer bank products. Proactively identifies opportunities and initiating marketing strategies and tactics to increase lead conversion, product adoption, penetration and profitability
  • Concept and manage production of fully integrated marketing campaigns across multiple electronic and online marketing channels. Develop campaigns that are imaginative, engaging, timely, and aligned to the Axos brand while also meeting time and budget constraints
  • Lead a team to define, communicate and execute the strategy, roadmap, and build for digital product offerings
  • Define and develop requirements, features, value proposition, and experiences for digital product offerings
  • Exhibit knowledge of emerging technologies and partners that could accelerate our progress in digital banking
  • Collaborate with key stakeholders and cross-functional partners across the organization to deliver on new product development activities and product launch
  • Responsible for identifying and evaluating new technologies that keep the company in the forefront of developments in digital marketing, new strategies, tactics and emerging channels that can increase the success of the organization’s overall internet marketing strategy, expand online traffic and raise brand and product awareness
  • Leverages core online marketing functions including Search Engine Optimization (SEO) by analyzing, developing and implementing strategies to make the public website more visible to search engines organically (non-paid links). Works with technical staff to make modifications to web pages and functionality to increase search ability, navigation and CTR, to direct traffic to online applications and increase sales through all delivery channels
  • Develops strategy for Search Engine Marketing (SEM) and oversees vendor relationship for all pay per click advertising and re-marketing efforts. Manages and executes advertising efforts across various interactive channels. Consistently tracks, analyzes and reports on SEM results
  • Develops and executes successful digital marketing strategies and campaigns, including managing the critical functions of, scheduling, analytics and determining best practices to drive higher click and conversion rates
  • Strategizes and collaborates with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Initiates and directs the building of lead capture mechanisms within online banking and the website
  • Evaluates and reports on product key performance indicators (KPIs)
  • Manages affiliate marketing relationships with online partners and introduce new online partnerships for additional sources of revenue
  • Analyzes market conditions, competitor data, consumer research and media ratings data to determine effective media placement and costs. Negotiates rates, prepares and recommends media plans for review
  • Analyzes the results and determines cost benefit and ROI of online marketing campaigns and of existing and emerging marketing channels. Provides frequent and consistent reporting of results to Marketing management
  • Provides clear instruction and direction to vendors. Identifies vendors, negotiates and facilitates their contracting with the bank as necessary. Works with bank service providers, overseeing and assessing their marketing efforts and monitoring results
  • Develops and manages marketing budget for all broadcast TV, radio, and electronic services and for assigned products. Assists in the department’s annual budget development
  • Assists with strategic marketing planning including development of the annual marketing plan. Develops annual electronic services marketing plan
  • Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research
  • Performs other relevant and related duties as required

Requirements

  • Bachelor's degree in Marketing, Advertising, Online Marketing, Journalism, or a related discipline
  • 8+ years' in increasingly more responsible positions working directly with marketing and/or advertising
  • 5+ years' in online marketing and media buying 
  • Demonstrated experience with online marketing management practices including SEM, SEO, internet radio streaming, email marketing, social networks, consumer email privacy and CAN-SPAM compliance, general understanding of HTML, content management systems and web analytics
  • Demonstrated ability to analyze consumer research and media ratings data to determine effective media placement and costs, and experience negotiating rates and management of placement and billing
  • Ability to prepare and assess ROI Analysis of marketing programs
  • Business acumen and strong critical thinking, writing and oral communication skills. Strong negotiation skills
  • Excellent organizational and project management skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines
  • Excellent analytical skills and ability to interpret data
  • Knowledge of basic sales skills in order to cross-sell bank products and services
  • Ability to effectively work in cross-functional team environment, take direction from others, as well as to work independently and lead cross-functional teams

Preferred: 

  • Knowledge of electronic banking services, CRM systems, and online bank marketing

APPLY DIRECTLY FOR CONSIDERATION

Born digital, Axos Bank has reinvented the banking model and grown to over $15 billion in assets since our founding in 2000. With a broad and ever-growing range of financial products, Axos Bank is rated among the top 5 digital banks in the country! Axos Financial is our holding company and publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).   

 

We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, technologically sophisticated, and motivated to achieve.   

 

Learn more about working here! 

 

 

Pre-Employment Drug Test:

 

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana.  Axos Bank is a federally regulated banking institution.  At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

 

Equal Employment Opportunity:

 

Axos Bank is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.

 

Job Functions and Work Environment:

 

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

 

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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