Axos Bank

  • Senior Marketing Specialist

    Job Locations US-CA-San Diego
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    Job ID
    2018-2511
    Job Type
    Regular Full-Time
    Department
    Digital Marketing
  • Description:

    Born digital, Axos BankTM is publicly traded on the New York Stock Exchange (NYSE: AX). Axos Bank has reinvented the banking model, growing to nearly $10 billion in assets in just 19 years. With a broad and ever-growing range of financial products, Axos Bank is rated among the top 5 online banks in the country! 

     

    We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, technologically sophisticated, and motivated to achieve.

     

    We are looking for a Sr. Marketing Specialist to plan, coordinate and manage a variety of marketing campaigns related to our partnership with Nationwide.  The ideal individual is a self-starter who takes ownership of his or her duties, has the ability to think strategically, drive innovation, has a broad understanding of digital and traditional marketing and is analytically-minded. Specific responsibilities include the following:

     

    • Design, develop, and execute acquisition strategies for new consumer and business account growth in consumer and small business banking and lending, utilizing digital (organic and paid) and offline marketing tactics
    • Develop and execute strategic plans to increase retention of consumer and business deposit accounts
    • Partner with external data vendors to help identify target audiences
    • Coordinate the content, messaging, design and tracking of SEO, PPC, retargeting, email, direct mail, website content, print ads, and videos with internal team members and external vendors
    • Manage and track campaign deadlines, campaign performance, budget and ROI
    • Prepare presentations and dashboards for management, highlighting campaign performance and tracking toward business goals
    • Identify opportunities and implement initiatives to improve funnel conversion
    • Coordinate customer experience driven initiatives and report on status
    • Ensure brand identity and consistency including co-branded assets
    • Create, maintain and update a marketing calendar with all marketing activities
    • Develop and execute win-back and cross sell strategies

    Key Skill Sets or Knowledge Requirements:

    • Exceptional written and oral communications
    • Highly analytical with strong attention to detail

    • Self-motivated, result-driven and committed to deadlines

    • Highly organized and detail-oriented with the ability to prioritize work demands of frequently changing priorities and deadlines

    • Self-directed and able to flourish in a fast-paced environment

    • Efficient in Microsoft Office (Excel, Word, Outlook, PowerPoint)

    • Knowledge on digital and design tools, Marketo and Salesforce

    Desired Career Experience & Education Requirements:

    • Bachelor’s Degree in Business, Marketing, Communications or a related field required
    • 2+ years experience in a similar role
    • Exceptional written and oral communications
    • Highly analytical with strong attention to detail

    Preferred:

     

    • Knowledge on digital and design tools, Marketo and Salesforce 
    • Experience in financial services, banking or lending
    • Partnership marketing experience 

     

    Apply directly for consideration as we are not using any outside agencies for any of our openings  

     

    Job Functions and Work Environment:

     

    While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

     

    The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

     

     

    Equal Employment Opportunity:

     

    Axos Bank is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.

     

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