Axos Bank

  • VP, Marketing Automation

    Job Locations US-CA-San Diego
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    Job ID
    Job Type
    Regular Full-Time
    Centers of Excellence
  • Description:

    Born digital, Axos BankTM has reinvented the banking model, growing to nearly $10 billion in assets in just 19 years. With a broad and ever-growing range of financial products, Axos Bank is rated among the top 5 online banks in the country! Axos Financial is our holding company and publicly traded on the New York Stock Exchange under the symbol "AX (NYSE: AX).   


    We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, technologically sophisticated, and motivated to achieve.  


    The VP, Marketing Automation will be responsible for the execution of complex, omnichannel marketing automation efforts across the bank.  The ideal candidate will have experience leading digital initiatives in a dynamic and fast-paced environment.  They will also have a proven track record of demonstrating exceptional results in digital marketing programs.


    • Provide day-to-day ownership of Salesforce Marketing Automation solutions across the enterprise, including Journey Builder, Ad Studio, Mobile Studio, Social Studio, Email Studio, etc. 
    • Execute on assigned Marketing Automation solutions, partnering closely on strategy and content with the Marketing team and related Business Unit
    • Develop, maintain and deliver on the strategic vision and roadmap for the evolution of Salesforce Marketing Automation solutions within Axos (near term and 5 year views)
    • Foster consultative and collaborative relationships with Business Unit leaders to provide proactive identification of opportunities to increase efficiency and effectiveness
    • Review individual Business Unit marketing initiatives and align with the enterprise strategic direction
    • Continually expand personal and enterprise knowledge of the Salesforce marketing suite of systems; research innovations for review and/or adoption by the Bank
    • Understand the Bank's diverse business units and strategic initiatives; ensure capacity is anticipated and enterprise perspective is considered
    • Develop and maintain current configuration and maintenance documentation for all marketing automation
    • Build and maintain complete and current governance and project management documentation, and system architecture ​documentation
    • Ensure the project management and development protocols and processes are adhered to by the Marketing Automation Center of Excellence team

    Key Skill Sets or Knowledge Requirements:

    • Salesforce Marketing Cloud platform certifications
    • Technical competence of data driven marketing automation
    • Natural desire to achieve the impossible; when others see an insurmountable wall, you see an obstacle that can be overcome
    • Technical savvy and intellectual curiosity to rapidly master new technology
    • Comfort with cloud solutions and the desire to explore the next big thing
    • Demonstrated project management skills with a sense of commitment and urgency​
    • Thrive in a fast-moving, complex and innovative multi-billion dollar bank
    • Creative, analytical thinker with strong problem-solving skills
    • Flexible, work well on multiple projects that may require restructuring due to shifting demands, unforeseen events and changing prior

    Desired Career Experience & Education Requirements:

    • 5+ experience in Salesforce Marketing Cloud or similar digital marketing automation platforms
    • Deep knowledge of digital marketing best practices and technology trends
    • Strong competence in Salesforce Marketing Cloud, Journey Builder, and channel specific solutions
    • Bachelor’s Degree in a related field

     Key distinguishing traits of successful candidate:

    • Leadership: A confident person with the ability to connect and inspire others
    • Results Oriented: A driver who possess the ability to take actions and implement effective solutions in a timely manner
    • Teamwork: the ability to lead, motivate and rally direct reports and colleagues alike
    • Ethics: Highest level of professional integrity and honesty as well as personal credibility
    • Innovative: Dedication to maintaining cutting edge talent with the courage to implement new ideas


    Apply directly for consideration as we are not using any outside agencies for any of our openings



    Job Functions & Work Environment:


    While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.  


    The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.



    Equal Employment Opportunity:


    Axos Bank is an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.



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